Lowrance Fishfinders, GPS Fishfinders, and Portable GPS 

Lowrance Electronics, Inc., has been a world leader in the design, manufacture and marketing of high-quality sport fishing SONAR and Global Positioning System (GPS) mapping instruments for over 45 years. The Company has established a global distribution network, encompassing over 1,500 domestic dealers, distributors, mass merchants and original equipment manufacturers in the U.S., as well as sales distribution outlets in 53 countries worldwide.  Additionally, the Company maintains its own sales force in the United States, Canada, Europe and Australia, with product distribution centers located in the U.S., Canada and Australia.  With nearly 45 years continuous manufacturing experience, Lowrance designs products that provide the ultimate in high-performance features at highly competitive prices.

The Company's SONAR products graphically display underwater information (bottom contours and structure, schools of baitfish, individual game fish, thermoclines, etc.) and are used primarily by sport fishermen as fishfinders, and by recreational boaters as navigational and safety devices. Its GPS+WAAS mapping products are utilized by boaters for navigation, as well as by hunters, backpackers, RV enthusiasts, pilots and others to locate their positions precisely (to within 10 feet at select WAAS coverage areas of the U.S.) and to record up to 1,000 waypoints (favorite spots) in a unit's memory and return to those locations at any time in the future. The U.S. Department of Defense's elimination of Selective Availability (SA) within its constellation of satellites during 2000 instantly increased the worldwide accuracy levels of Lowrance GPS products by 10-times. In combination with the more recently installed Federal Aviation Administration's Wide Area Augmentation System (WAAS), positional accuracy, particularly in the southern hemisphere of the U.S., has been enhanced even more.